CREACTIVE is very unique as it is an advertising agency run by students. IACT students are selected to hold posts that are found in advertising agencies such as Marketing Manager, Account Director and Public Relations Manager. Through CREACTIVE, IACT students not only gain work experience but also have the chance to hone their respective skills and put into practice what they have learnt in theory.
Since its birth almost two years ago, CREACTIVE has been hired by various organisations to conduct market research, design corporate profiles, publicity banners, advertisements, posters and execute event presentations.
Clientele of CREACTIVE range from non-governmental organisations (NGO) such as Persatuan Pengasuh Berdaftar Malaysia (PPBM) to retail outlets to an advertising association such as the Association of Accredited Advertising Agencies (4As).